Marketing for boiler installers who want more combi and hydronic jobs

Why boiler installers need marketing built for boilers

Short answer: boiler buyers search in a different language from furnace buyers, and a generic HVAC campaign wastes money on the wrong clicks.

Someone shopping for a furnace types "furnace replacement" and wants a price. Someone with a hydronic system types things like "radiators not heating upstairs", "combi boiler vs tankless water heater", "replace old cast iron boiler" or "in-floor heating installer near me". Those are smaller searches, but the intent behind each one is far more specific, and the jobs are usually bigger.

A typical HVAC agency bids on "heating repair" and "furnace installation", then sends boiler traffic to a page about air conditioners. The result is a high cost per lead and an owner who concludes that "boiler marketing doesn't work". In our experience it works well when three things are true:

• every boiler service has its own page that speaks to that exact problem
• the ads and keywords are boiler-only, with furnace and AC terms excluded
• someone tracks which calls became installed boilers, not just which clicks arrived

Our services hub explains how combi lead generation, hydronic SEO, websites, reviews and tracking fit together.

What a good boiler lead is worth (do the maths with your own numbers)

Short answer: work backwards from your gross margin on an installed boiler, then decide what you can afford to pay for a booked estimate.

Here is an illustrative example. Replace each number with yours:

If your marketing currently costs $400 per booked estimate, you are losing money on every combi you sell through that channel. If it costs $120, you should probably spend more. Our guide to what a combi boiler lead should cost walks through the full calculation, including no-heat calls and add-on work like indirect tanks and zoning.

The proof: boiler sites we built and still point to

Short answer: our method comes from boiler-specific websites that are live today and still producing.

• CombiBoiler.ca, a combi-only site, now brings in 300+ monthly leads, holds 500+ page-1 rankings for combi-boiler keywords and returned 300% ROI.
• GasBoilers.ca is a gas-boiler division built for CANRO Heat. It serves 26+ BC communities and holds 5.0★ from 76+ Google reviews.
• BoilerPart.ca runs 2,000+ programmatic pages and grew organic traffic by 180%.

What these have in common is depth. Each one answers the questions boiler owners actually ask, page by page, instead of hiding boilers in a single paragraph on a general heating site. The results page explains what transfers to your company and what doesn't.

Canada is not one boiler market

Short answer: fuel, climate and programs change the pitch from province to province, so your campaigns need to match where you install.

According to Statistics Canada, about three-quarters of Alberta and Saskatchewan households heated mainly with natural gas in 2023, while 70% of Quebec households relied on electricity. A gas combi pitch that works in Saskatoon makes little sense in most of Quebec, where an electric boiler or a hydronic heat-pump conversation is more likely.

Programs differ too. As of October 2026, SaskEnergy's equipment replacement rebate lists $750 for a high-efficiency boiler and $800 for a combi boiler, while most provinces offer nothing boiler-specific and focus their money on heat pumps. Confirm with SaskEnergy before you put any figure in an ad. The areas hub covers each province and the three territories with dated sources.

Who you'd be working with

Short answer: a small Canadian team led by Ali Sedighi, MBA, headquartered in Vancouver, BC, and part of the Sedighi.ca and SAZ.ca group of companies.

Ali has 17+ years of digital marketing experience, starting in 2007, and has built 150+ live HVAC websites, many of them boiler sites. Boiler.Marketing works alongside HVAC.Agency, our parent brand for HVAC and heating companies.

We should be plain about one thing: we are a marketing and consulting service, not a heating contractor. We don't install, repair or service boilers, and we never compete with you for jobs. Read more on the about page.

What it costs to start

Short answer: plans from $2,998 a month, websites from $3,500 one-time, a free 7-day trial and no lock-in.

The pricing page explains which plan suits a two-truck combi specialist and which suits a hydronic contractor covering several towns. Before you decide anything, the FAQ answers the usual questions about contracts, account ownership and what happens if you've been burned by an agency before. When you're ready, the contact page tells you what to send so the first call is useful.